Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts (2025)

Chapter: Appendix B Quick Reference Guide for Costing Tool

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Appendix B. Quick Reference Guide for Costing Tool

Quick Reference Guide: Focus Group Costing Tool

A screenshot of a PPT slide. The text in the slide reads, ‘1. Focus Group Costing Tool: Quick Reference Guide.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide shows an overview of the presentation. The five points listed in the slide are as follows: This document serves as a quick reference guide for the use of the Focus Group Costing Tool; Each slide gives the Excel spreadsheet and relevant section with a brief description and factors that affect costs; Green cells indicate fields that are inputtable by the user: 6; Yellow cells indicate fields that are calculated based off inputtable fields: 0; Grey cells indicate fields that are locked with predetermined values: 4.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Drop-down menus.’ The slide begins with a section of the Excel sheet showing data on modality and recruitment method. The four points listed are as follows: 1, Use the drop-down menus to select the desired focus group modality and recruitment methods. 2, These selections will be used to provide default values in other tables, and will also determine which values from the other tables will be used in final cost calculations. 3, Focus group modalities include: In-person: Focus groups will take place face-to-face; Virtual: Focus groups will take place virtually using an online platform, such as Zoom or Microsoft Teams. 4, Recruitment methods include: Social Media: using ads on Facebook or other social media to recruit participants; Market Research Firms: Using a market research firms for recruitment; C B Os: Identify and use community-based organizations (C B Os) that represent potential participants for recruitment.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Focus Group Costing Tool: Job Role Table.’ The slide shows a table from columns K to Q. The column headers are role, responsibilities, annual average salary, total work hours in a year, unloaded hourly rate, multiplier or discount, and fully loaded hourly rate. The roles listed in the table are subject matter expert, FGD lead or moderator, and coordinator. Columns M to Q show numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Job Role Definitions.’ The points listed under the title are as follows: 1, Primary input values for the user are the Average Annual Salary (Column M), and the Multiplier or Discount (Column P). These values will be specific to the organization carrying out the study. 2, Column Definitions: Role: the specific job role and associated responsibilities; Average Annual Salary: The total base salary for the role listed. Does not include fringe benefits or other added labor costs; Total Work Hours in a year: default value is 2,080, assuming a 40-hour work week, and 52 weeks per year; Unloaded Hourly Rate: Annual Salary divided by the number of work hours per year; Multiplier or Discount: Rate to include fringe benefits and other relevant labor-related costs; Fully Loaded Hourly Rate: total hourly rate for the role including all relevant labor costs. This is the rate used in the Task Table calculations.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Design and Planning.’ The slide begins with a table from columns A to H showing tasks, time in hours, estimated overall cost, and unit cost. The four points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on user input from other tables (i.e., Job Role Table). 2, Each Study Design and Planning task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to E. 3, The labor hours are fixed and will not change based on variables that are input. 4, Estimated total costs are based on the total cost of labor calculated in columns C to E.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Recruitment.’ The slide begins with the table from columns A to H showing data on recruitment and total labor hours per task. The four points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on user input from other tables (i.e., Job Role Table and Cost Factors Table). 2, Each Recruitment task is listed in column A, the estimated labor hours for each task are displayed by job role in columns C to E, and ODCs are included in cell F24. 3, Estimated total costs are based on the total cost of labor calculated in columns C to E plus any Other Direct Costs (O D Cs). 4, ODCs are calculated based on user inputs in the Cost Factors Table and the Recruitment Methods selected in the drop-down menu.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Logistics.’ The slide begins with the table from columns A to H showing data on the study logistics and total labor hours per task. The three points listed below the table are as follows: 1, Each Study Logistics task is listed in column A, and the estimated labor hours for each task are displayed by job role in columns C to E, and ODCs are included in cell F29. 2, Estimated total costs are based on the total cost of labor calculated in columns C to E plus any ODCs. 3, ODCs are calculated based on user inputs in the Cost Factors Table and the Focus Group Modality selected in the drop-down menu.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Logistics.’ The slide begins with the table from columns A to H showing data on the data collection and total labor hours per task. The three points listed below the table are as follows: 1, Each Data Collection task is listed in column A, and the estimated labor hours for each task are displayed by project role in columns C to E, and ODCs are included in cells F35:F36. 2, Estimated total costs are based on the total cost of labor calculated in columns C to E plus any ODCs. 3, Cost of Incentives and Transcriptions are calculated from user inputs found in the Cost Factors Table.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Data Analysis and Reporting.’ The slide begins with the table from columns A to H showing data on the data analysis and reporting, and total labor hours per task. The two points listed below the table are as follows: 1, Each Data Analysis and Reporting task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to E. 2, Estimated total costs are based on the total cost of labor calculated in columns C to E.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Title’ and shows data from columns K to M. The column headers are cost factors, notes, and an untitled header listing numerical data. The table shows data from rows 15 to 37 which is divided into three sections and color-coded.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table.’ The points listed under the title are as follows: 1, These values are all based on user input and will be used to feed into other formulas to calculate total costs. 2, Input relevant information into column M to reflect the cost of materials, logistics, and recruitment based on the focus group modality and recruitment method/s selected in the drop-down menus.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Summary Table.’ The slide begins with two tables from columns O to Q titled Recruitment Cost by Method and Logistics Costs by Modality, respectively. The points listed under the title are as follows: 1, These two tables provide the total cost factors by Recruitment Method and by Focus Group Modality. 2, These costs are based on user inputs in the Cost Factors Table and the selections made in the drop-down menus for Modality and Method (A4:E7). 3, Each total cost factors in different variables: Example, Cost of Advertisements is based on the number of social media ads multiplied by cost per social media ad; Example, In-Person Modality is based on user input about the locations (M20:M25) and the data collection plan (M31:M35). 4, These totals are then automatically included in the Cost Breakdown Table and total for the study.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Breakdown Table.’ The slide begins with a table with columns K and L showing data on Cost breakdown and the total for this study. The points listed next to the table are as follows: 1, This table provides the labor costs and non-labor expenses for each task, as well as the total cost for the study, based on user input from other tables (i.e., Job Role Table, Cost Factors Table, and Travel Costs Table). 2, The values presented in this table are not editable and are based on all prior assumptions and values input by the user.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘IA. Focus Group Logistics: Travel Costs.’ The slide begins with a table of columns A to L. The table shows data on travel, destination or trip, lodging costs per room (per night), per diem amount, ground transportation costs, number of team members, duration of trip, flight costs, and total. The points listed under the table are as follows: 1, Columns B to K are inputtable based on the details of required travel. 2, Column L calculates the total for each destination or trip. 3, The total cost for all trips (L41) is automatically transferred into the Cost Factors Table and included in the Logistics ODCs.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘IA. Focus Group Logistics Costs.’ The slide begins with a table of columns A to L. The table shows data on services or costs, details, and firms. The points listed under the table are as follows: This spreadsheet provides example logistics costs for: 1, Recruitment Fees: Examples of recruitment fees based on focus group setting, languages, demographics, and recruitment firms. 2, Focus Group Logistics: Example of costs by focus group setting, type of costs, and recruitment firms. 3, Incentives: Example of incentive costs by focus group setting, modality and language, and recruitment firms. 4, Transcription: Example of transcription costs by rate type (minute or hour) and company.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Rapid Thematic Analysis.’ The slide begins with a table followed by three points. The points listed below the table are as follows: 1, This spreadsheet provides an example of a thematic analysis for assessing campaign effectiveness. 2, This allows users to add or subtract focus groups as needed. 3, Provided are questions that help the user investigate: Metrics of location or channels to assess awareness and exposure; General knowledge or attitudes or behaviors; Perceptions of campaign materials and comprehension; Other general thoughts or comments.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Quick Reference Guide: Survey Costing Tool

A screenshot of a PPT slide. The slide is titled ‘Survey Costing Tool: Quick Reference Guide.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide shows an overview of the presentation. The five points listed in the slide are as follows: This document serves as a quick reference guide for the use of the Survey Costing Tool; Each slide gives the Excel spreadsheet and relevant section with a brief description and factors that affect costs; Green cells indicate fields that are inputtable by the user: 6; Yellow cells indicate fields that are calculated based on inputtable fields: 0; Grey cells indicate fields that are locked with predetermined values: 4.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Drop-down menu.’ The slide begins with three instruction points as follows: 1, Select Modes of Data Collection using drop-down menus in Cells C6 to G6. 2, Only enter assumptions about specific costs in green cells in Columns A J and A M. 3, Column AM contains generic salaries from the Department of Labor matched to each role - update as necessary for more accurate local salaries. Two small tables show data on modes and recruitment methods. Below these tables are three points as follows: 1, These selections will be used to provide default values in other tables, and will also determine which values from the other tables will be used in final cost calculations. 2, Modes: Choose the types of survey being used (descriptions on next slide) - PAPI, CAWI plus Mailing, CAWI Only, CATI, and Intercept (In-Person). 3, Recruitment Method: Choose which methods apply - Social media, Representative organization, and Panel.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey Mode Representation.’ The five points listed under the title are as follows: 1, Pen and Paper Interviews (PAPI): A self-administered survey mailed to respondents, filled out in person by respondents, and mailed back to evaluators; 2, Computer-Assisted Web Interviewing (CAWI): A web-based survey accessed through a URL shared via email, on a website, via text or via social media, on a personal electronic device like a tablet, laptop, or smartphone; 3, CAWI plus Mail: A hybrid approach where respondents may be mailed a postcard or letter that provides them with a URL link to a CAWI survey. 4, Computer-Assisted Telephone Interviews (CATI): Interviewers call respondents and ask questions over the phone. 5, Intercept (in-Person): Interviewers approach respondents in public to ask survey questions.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Recruitment Method Descriptions.’ The three points listed under the title are as follows: 1, Social Media: using social media to recruit participants through targeted advertisements. 2, Representative Organization: Community or industry organizations whose members include affected communities or professionals who agree to share information about the survey with or recruit in exchange for a fee or honorarium. 3, Panel: Online panels that have a pool of respondents that include members of the public who have agreed to participate in surveys.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey Costing Tool: Job Role Table.’ The slide shows a table from columns A H to A P. The column headers are team, role, responsibilities, annual average salary, total work hours in a year, unloaded hourly rate, multiplier or discount, and fully loaded hourly rate. The teams listed in the table are the project, sampling or methodology or analysis team, IT team, mailing team, and field team. Columns AL to AP show numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Job Role Table Definitions. The points listed under the title are as follows: 1, Primary input values for the user are the Average Annual Salary (Column A L), and the Multiplier or Discount (Column A O). These values will be specific to the organization carrying out the study. 2, Column Definitions: Team: the overall team categories for each job role; Role: the specific job role and associated responsibilities; Average Annual Salary: The total base salary for the role listed. Does not include fringe benefits or other added labor costs; Total Work Hours in a year: default value is 2,080, assuming a 40-hour work week, and 52 weeks per year; Unloaded Hourly Rate: Annual Salary divided by number of work hours per year; Multiplier or Discount: Rate to include fringe benefits and other relevant labor-related costs; Fully Loaded Hourly Rate: total hourly rate for the role including all relevant labor costs. This is the rate used in the Task Table calculations.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Survey Development.’ The slide shows a table from columns A to Z followed by A A to A E. The column headers are task, notes, time in hours, O D Cs, estimated overall cost, and unit cost.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Survey Administration.’ The slide shows a table from columns A to Z followed by AA to AE. The row headers are PAPI, CAWI plus Mailing, PAPI or CAWI plus Mailing Fielding, CAWI only, CATI, and Intercept.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Survey Administration.’ The points listed below the table are as follows: 1, Each Survey Administration task is listed in column A, the estimated labor hours for each task are displayed by job role in columns C-A A, and O D Cs are displayed in Column A B. 2, The labor hours are calculated based on the survey method selected by the user in cells C4:G4, as well as other user input tables described in the steps below. 3, O D Cs are based primarily on the survey mode and recruitment method selections and user inputs in the O D C table. 4, Estimated total costs are based on the total cost of labor and other O D Cs calculated in columns C-A B. 5, Although the labor values for all survey modes populate in the spreadsheet, they are not added to the total cost in column A C unless that survey mode was selected from the dropdown list at the top of the sheet.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Additional Tasks.’ The slide shows a table from columns A to Z followed by A A to A E. The row headers of the table are sample monitoring and adaptive design, survey administration IT support, and preparation for data analysis.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Additional Tasks.’ The point mentioned below the title reads the following: Labor and ODCs for all additional tasks are calculated using the same method as previous tasks.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey Mode Table.’ The slide begins with a table from columns A H to A Q. The column headers are survey mode, target for completed responses, sample size, anticipated rate, and notes. The points listed below the table are as follows: This section allows user input for the target number of completed responses, and the anticipated response rate for each survey mode - 1, The user should input the target number of completed surveys in column AJ, and the expected response rate in column A L. These user inputs will be used in other formulas to calculate total responses, primarily in columns A B and A C of rows 44 to 104. 2, Note that the CATI and Intercept modes are calculated on their respective tabs in the costing tool.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Recruitment Methods Table.’ The slide begins with a table from columns A H to A K. Columns A H and A I are merged with the column header of Recruitment methods. Column A J lists numerical data while the column header of A K is Notes. The data of total social media, total representative panel, total panel, and total recruitment are listed.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Recruitment Methods Table.’ The points listed in the slide are as follows: Recruitment Methods: 1, Total Social Media (applies to CAWI only: Calculated based on user input for CAWI only response target (A J 39), and cost per person (A J 46). 2, Total Representative Panel: Calculated based on user input for Honorarium per representative organization (A J 48), and Number of representative organizations (A J 49). 3, Total Panel (applies to CAWI only): Calculated based on user input for Target for completed responses (A J 39), Anticipated response rate (A L 39), and per person recruitment cost (A J 53). Total Recruitment (A J 55): Cost calculated by adding together the totals for recruitment methods selected in the dropdown menu (I2:K4) and Survey Mode Table.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Other Direct Costs Table’ The slide shows a table from columns A H to A J with headers O D Cs, Notes, and Costs. The costs column shows numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Other Direct Costs Definition.’ The points listed under the title are as follows: 1, These values are all based on user input and will be used to feed into other formulas for total costs. 2, Input relevant information into column A J to reflect the cost of materials and recruitment based on the survey modes and recruitment methods selected. For example, a PAPI survey method would require input for estimated costs related to printing, envelopes, mailing services, outgoing postage, and return mail. 3, Column A I provides additional information regarding assumptions for these inputs or additional notes.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey Costing Tool: Cost Breakdown.’ The slide shows a table from columns AH to AJ. Columns AH and AI are merged to list the following data: Labor per Study to Design Study; Labor per Study for Recruitment; ODCs for Recruitment; Labor per Study for Fielding; ODCs per Study for Fielding; Labor per Study for Data Entry or Cleaning (highlighted in yellow); Labor per Study for Coding, Analysis, and Reporting; Total for this Study (highlighted in black). Column AJ lists the numerical data in dollars.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Breakdown Table.’ The points listed under the title are as follows: 1, This table provides total costs for each of the major categories discussed above: Labor costs for study design tasks; Labor costs for recruitment tasks; O D Cs (i.e., non-labor expenses) related to recruitment; Labor costs for data collection or fielding surveys; O D Cs related to data collection or fielding surveys; Labor costs for data entry or cleaning tasks; Labor costs for coding, analysis, and reporting tasks; Total cost for the study based on all assumptions and user inputs. 2, The values presented in this table are not editable and are based on all prior assumptions, menu selections, and values input by the user.

Page 87
Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey 2A. Sampling Support Hours.’ The points listed under the title are as follows: 1, This spreadsheet uses survey modality to determine hours needed for sampling support. 2, There is nothing modifiable on this sheet; the values shown in this sheet are transferred to the main Survey Costing Tool spreadsheet based on the survey mode selected in the “Modes” dropdown menu. 3, Times for each survey mode is shown with a breakdown of hours allocated per job role. 4, Each table shows a different mode. PAPI or CAWI plus Mail or CAWI and CATI. 5, Note that if multiple modes are selected as “yes,” the values for those modes will be combined in the labor section of the main Survey Costing Tool spreadsheet.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey 2B. Sampling Support Hours.’ The points listed under the title are as follows: 1, This spreadsheet uses a survey modality to determine hours needed for IT support. 2, There is nothing modifiable on this sheet, the values shown in this sheet are transferred to the main Survey Costing Tool spreadsheet based on the survey mode selected in the “Modes” dropdown menu. 3, Times for each survey mode is shown with a breakdown of hours allocated per job role. 4, Each table shows a different mode. PAPI, CAWI plus Mail, CAWI, CATI, Intercept. 5, Note that if multiple modes are selected as “yes,” the values for those modes will be combined in the labor section of the main Survey Costing Tool spreadsheet.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey 2C. Mail Support Hours. The slide shows a table from columns G to O and rows 2 to 5. The nine columns are merged to showcase three main columns with headers Survey dissemination mode (G to I), Initial outreach (J to L), and Reminder (M to O). Nine sub-columns with headers are shown. Row 4 shows data of either yes or no. Row 5 reads the following text, N B: Please select only one mode for survey dissemination, initial outreach, and reminders.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey 2C. Mail Support Hours. The points listed under the title are as follows: 1, This spreadsheet uses survey modality to determine labor hours needed for mail support. 2, The modifiable dropdowns in green are separated into three categories with three sub-categories. 3, The user can select as many of the outreach and reminder options as needed by changing the dropdown to yes. 4, The values shown in this sheet are transferred to the main Survey Costing Tool spreadsheet based on the mode selected in the “Modes” dropdown menu. 5, Note that if multiple modes are selected as “yes,” the values for those modes will be combined in the labor section of the main Survey Costing Tool spreadsheet.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey 2D and 2E: Intercept Hours plus O D C and telephone support hours calculations.’ The slide shows two tables titled ‘User input table from Tab 2d’ and ‘User input table from Tab 2E.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Survey 2D and 2E: Intercept Hours plus O D C and telephone support hours calculations.’ The points listed under the slide are as follows: 1, These sheets are used to calculate labor hours needed for participant interactions. 2, Green highlighted cells allow for user input to adjust costs based on the needs and abilities of the research team and participants. 3, Yellow cells are highlighted to signify values based on calculations pulled from other tabs (2. Survey Costing Tool). 4, Grey cells indicate values that are based on calculations using other cells and should not be changed by the user. 5, Grey cell values will automatically change when user input in green cells is updated.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Quick Reference Guide: Media Metrics Costing Tool

A screenshot of a PPT slide. The slide is titled ‘Media Metrics Costing Tool: Quick Reference Guide.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide shows an overview of the presentation. The five points listed in the slide are as follows: This document serves as a quick reference guide for the use of the Media Metrics Costing Tool; Each slide gives the Excel spreadsheet and relevant section with a brief description and factors that affect costs; Green cells indicate fields that are inputtable by the user: 6; Yellow cells indicate fields that are calculated based off inputtable fields: 0; Grey cells indicate fields that are locked with predetermined values: 4.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘3. Media Metrics Costing Tool: Job Role Table.’ The slide shows a table from columns G to L. The column headers are role and responsibility, annual average salary, total work hours in a year, unloaded hourly rate, multiplier or discount, and fully loaded hourly rate. Column G shows the roles of the Campaign manager and Assistant campaign manager. Columns H to L show numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Job Role Definitions.’ The points listed under the title are as follows: 1, Primary input values for the user are the Average Annual Salary (Column H), and the Multiplier or Discount (Column K). These values will be specific to the organization carrying out the study. 2, Column Definitions: Role: the specific job role and associated responsibilities; Average Annual Salary: The total base salary for the role listed. Does not include fringe benefits or other added labor costs; Total Work Hours in a year: default value is 2,080, assuming a 40-hour work week, and 52 weeks per year; Unloaded Hourly Rate: Annual Salary divided by the number of work hours per year; Multiplier or Discount: Rate to include fringe benefits and other relevant labor-related costs; Fully Loaded Hourly Rate: total hourly rate for the role including all relevant labor costs. This is the rate used in the Task Table calculations.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Assessment and Planning.’ The slide begins with the table from columns A to D. The column headers are task, time in hours, and estimated overall cost. The points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on user input from other tables (i.e., Subscription Costs Table). 2, Each Pre-campaign Design and Planning task is listed in column A, the estimated labor hours for each task are displayed by job role in columns B to C. 3, The labor hours are fixed and will not change based on variables that are input. 4, Estimated total costs are based on the total cost of labor calculated in columns B to C.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Media Platform Selection.’ The slide shows a table from columns A to D. The table shows data on the campaign media platform selection. The three points listed under the table are as follows: 1, Each Campaign Media Platform Selection task is listed in column A, and the estimated labor hours for each task are displayed by job role in columns B to C. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns B to C.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Monitoring and Adjustments.’ The slide begins with the table from columns A to D showing data on the campaign’s performance monitoring and adjustments. The points listed below the table are as follows: 1, Each Performance Monitoring and Adjustments task is listed in column A, and the estimated labor hours for each task are displayed by project role in columns B to C. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns B to C.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Evaluation and Measurement.’ The slide begins with a table from columns A to D showing data on post-campaign evaluation and measurement of the effectiveness of strategy and tactics. The points listed below the table are as follows: 1, Each Post Campaign Evaluation and Measurement task is listed in column A, the estimated labor hours for each task are displayed by project role in columns B to C. 2, The labor hours are fixed and will not change based on variables that are input 3, Estimated total costs are based on the total cost of labor calculated in columns B to C.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Subscription Costs Table.’ The slide begins with a table from columns G to I. The column headers are subscription costs, range, and actuals. The points listed below the table are as follows: 1, These costs are all user input and will feed into other formulas to calculate the total cost. 2, Input relevant information into column I to reflect the cost of materials and recruitment based on the costs imputed.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Media Metrics Costing Tool: Cost Breakdown.’ The slide begins with a table with columns G and H. The table shows data on Labor for Pre-Planning; O D Cs for Pre-Planning; Labor for Selecting Media Platforms; Labor for Campaign Performance Monitoring and Adjustments; O D Cs for Monitoring; Labor for Post Campaign Evaluation; and Total for this Study. The points listed below the table are as follows: 1, This table provides the labor costs and non-labor expenses (O D Cs) for each task, as well as the total cost for the study, based on user input from other tables (i.e., Job Role Table and Subscription Costs Table). 2, The values presented in this table are not editable and are based on all prior assumptions and values input by the user.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘3A i and 3A i i. Medial Plan.’ The slide begins with a table titled ‘Paid Media: Monthly Planning and Reporting Temp.’ The points listed below the table are as follows: 1, These tabs provide a fillable tool for paid media planning and reporting that can be used to calculate performance and inform adjustments over time. 2, Tab 3A i is a sample of the completed template and includes notes for filling out each field. 3, Tab 3A i i is the blank template to be filled out.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Quick Reference Guide: Naturalistic Driving Study Costing Tool

The slide is titled ‘Naturalistic Driving Study Costing Tool: Quick Reference Guide.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide shows an overview of the presentation. The five points listed in the slide are as follows: This document serves as a quick reference guide for the use of the Naturalistic Driving Study (NDS) Costing Tool; Each slide gives the Excel spreadsheet and relevant section with a brief description and factors that affect costs; Green cells indicate fields that are inputtable by the user: 6; Yellow cells indicate fields that are calculated based off inputtable fields: 0; Grey cells indicate fields that are locked with predetermined values: 4.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘NDS Costing Tool: Job Role Table.’ The slide shows a table from columns P to W. The column headers are role, responsibilities, annual average salary or hourly wage, total work hours in a year, unloaded hourly rate, multiplier or discount, and fully loaded hourly rate. The roles listed in the table are project director, project supervisor, project administration, project associate or team, recruitment team, data preparation team, database management team, and hardware and software support team.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Job Role Definitions.’ The points listed under the title are as follows: 1, Primary input values for the user are the Average Annual Salary (Column S), and the Multiplier or Discount (Column V). These values will be specific to the organization carrying out the study. 2, Column Definitions: Role: the specific job role and associated responsibilities; Average Annual Salary: The total base salary for the role listed. Does not include fringe benefits or other added labor costs; Total Work Hours in a year: default value is 2,080, assuming a 40-hour work week, and 52 weeks per year; Unloaded Hourly Rate: Annual Salary divided by the number of work hours per year; Multiplier or Discount: Rate to include fringe benefits and other relevant labor-related costs; Fully Loaded Hourly Rate: total hourly rate for the role including all relevant labor costs. This is the rate used in the Task Table calculations.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Designing and Planning.’ The slide begins with the table from columns A to M. The column headers are task, time in hours, estimated overall cost, and unit cost. The points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on user input from other tables (i.e., Job Role Table). 2, Each Designing and Planning task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to J. 3, The labor hours are fixed and will not change based on variables that are input. 4, Estimated total costs are based on the total cost of labor calculated in columns C to J.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Recruitment.’ The slide shows a table from columns A to M. The table shows data on the recruitment for an N D S. The three points listed under the table are as follows: 1, Each Campaign Media Platform Selection task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to J. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns C to J. 4, The Recruitment task table also automatically includes user input values from the Cost Factors table.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Data Collection.’ The slide begins with a table from columns A to M. The table shows data on data collection and total labor hours per task. The points listed below the table are as follows: 1, Each Data Collection task is listed in column A and the estimated labor hours for each task are displayed by project role in columns C to J. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns C to J plus user input values from the Cost Factors table.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Data Annotation and Analysis.’ The slide begins with a table from columns A to M. The table shows data on data Association and analysis and Total labor hours per task. The points listed below the table are as follows: 1, Each Data Annotation and Analysis task is listed in column A and the estimated labor hours for each task are displayed by project role in columns C to J. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns C to J.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table.’ The slide shows a table from columns P to U where T and U are merged. The column headers are cost factors, notes, fillable fields, calculations, and notes. Columns R and S show numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table.’ The points listed below the table are as follows: 1, These values are all based on user input and will be used to feed into other formulas to calculate total costs. 2, Input relevant information into column R to reflect the cost of materials, recruitment, incentives, and study size or duration. 3, Costs imputed into column R are used in calculations in column S. 4, Relevant notes associated with these calculations are found in Columns T and U.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Travel Costs Table.’ The slide begins with a table from columns A to L. The column headers of the table are blank, destination or trip, lodging costs per night, per diem amount, ground transportation costs, number of team members, duration of trip, flight costs, and total. The row header is Travel. The points listed under the table are as follows: 1, Columns B to K are inputtable based on the details of required travel. 2, Column L calculates the total for each destination or trip. 3, The total for all travel is provided in L34.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Travel Costs Table.’ The slide begins with a table with columns P and Q showing data on Cost breakdown and the total for this study. The points listed next to the table are as follows: 1, This table provides the labor costs and non-labor expenses for each task, as well as the total cost for the study, based on user input from other tables (i.e., Job Role Table, Cost Factors Table, and Travel Costs Table). 2, The values presented in this table are not editable and are based on all prior assumptions and values input by the user.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Quick Reference Guide: Observational Study Costing Tool

The slide is titled ‘Observational Study Costing Tool: Quick Reference Guide.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide shows an overview of the presentation. The five points listed in the slide are as follows: This document serves as a quick reference guide for the use of the Observational Costing Tool; Each slide gives the Excel spreadsheet and relevant section with a brief description and factors that affect costs; Green cells indicate fields that are inputtable by the user: 6; Yellow cells indicate fields that are calculated based off inputtable fields: 0; Grey cells indicate fields that are locked with predetermined values: 4.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Drop-down Menus.’ The slide begins with a small table with columns B and C. The table shows data on the collection method and camera setup. The points listed below the table are as follows: 1, Selections in this tables will be used to provide default values in other tables and will also determine which values from the other tables will be used in final cost calculations. 2, Select from two Data Collection Methods: Real-Time Observation: researchers will physically observe and complete data collection on-site; Video Observation: researchers will set up new cameras to collect video data for post analysis or will use existing video data. 3, Camera Set-Up: New: Cameras for the study will be purchased and installed at each study site; Existing: Cameras for the study do not need to be purchased.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Observational Study Costing Tool: Job Role Table.’ The slide shows a table from columns L to S. The column headers are role, responsibilities, annual average salary or hourly wage, total work hours in a year, unloaded hourly rate, multiplier or discount, and fully loaded hourly rate. The roles listed in the table are project director, project supervisor, project administration, project associate or team, and data processing team.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Job Role Definitions.’ The points listed under the title are as follows: 1, Primary input values for the user are the Average Annual Salary (Column O), and the Multiplier or Discount (Column R). These values will be specific to the organization carrying out the study. 2, Column Definitions: Role: the specific job role and associated responsibilities; Average Annual Salary: The total base salary for the role listed. Does not include fringe benefits or other added labor costs; Total Work Hours in a year: default value is 2,080, assuming a 40-hour work week, and 52 weeks per year; Unloaded Hourly Rate: Annual Salary divided by the number of work hours per year; Multiplier or Discount: Rate to include fringe benefits and other relevant labor-related costs; Fully Loaded Hourly Rate: total hourly rate for the role including all relevant labor costs. This is the rate used in the Task Table calculations.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Design and Preparation.’ The slide begins with the table from columns A to J. The column headers are task, time in hours, estimated overall cost, and unit cost. The points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on user input from other tables (i.e., Job Role Table and Cost Factors Table). 2, Study Designing and Preparation tasks are listed in column A and B and the estimated labor hours for each task are displayed by job role in columns C to G. 4, Estimated total costs are based on the total cost of labor and O D Cs calculated in columns C to G.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Planning.’ The slide shows a table from columns A to J. The table shows data on study planning and the total labor hours per task. The three points listed under the table are as follows: 1, Each Study Planning Task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to G. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns C to G and automatically include user input values from the Cost Factors table.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Data Collection.’ The slide begins with a table from columns A to J. The table shows data on data collection and total labor hours per task. The points listed below the table are as follows: 1, The Data Collection task table automatically calculates values based on the user input from the Job Role Table and Cost Factors Table. 2, Each task is listed in columns A and B, and the estimated labor hours for each task are displayed by job role in columns C to G. 3, The labor hours are fixed and will not change based on variables that are input. 4, Estimated total costs are calculated based on the total cost of labor and O D Cs calculated in columns C to G.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Data Analysis and Reporting.’ The slide begins with a table from columns A to J. The table shows data on data collection and total labor hours per task. The points listed below the table are as follows: 1, Each Data Analysis and Reporting task is listed in columns A and B, and the estimated labor hours for each task are displayed by job role in columns C to G. 2, Estimated total costs are based on the total cost of labor calculated in columns C to G.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table.’ The slide shows a table from columns L to P. The column headers are cost factors, notes, fillable fields, calculations, and notes. Columns N and O show numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table Definitions.’ The points listed under the title are as follows: 1, These values are all based on user input and will be used to feed into other formulas to calculate total costs. 2, Input relevant information into column N to reflect the cost of materials and study logistics. 3, User input values in cells N13 and N15:N18 will automatically transfer over into the Onsite Observations worksheet (5A).

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Other Direct Costs Table’ The slide shows a table with columns R and S which are merged. The column header is O D Cs for conducting observational data collection. The points listed under the table are as follows: Other direct costs associated with observational studies and include: 1, Cameras: Cost of cameras (if applicable) - Video Observation: Factors in the number of cameras per site number of locations; Real-Time Observation: This will be 0. 2, Transportation for observers: Calculates from Tab 5A for the cost of the number of observers and mileage requirements.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Travel Costs Table.’ The slide begins with a table with columns from A to J. The row header of the table is overnight travel greater than 50 m. The column headers of the table are blank, destination or trip, lodging costs per night, per diem amount, ground transportation costs, number of team members, duration of trip, flight costs, and total. The points listed under the table are as follows: 1, Columns B to I are user input values based on details of the required travel. 2, Column J calculates the total for each destination or trip with cell J35 providing the total cost for all travel.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Observational Study Costing Tool Cost Breakdown Table.’ The slide begins with a table with columns L and M showing data on Cost breakdown and the total for this study. The points listed next to the table are as follows: 1, The task table is designed to automatically calculate values based on the values user input from other tables (i.e., Roles Table and Cost Factors Table). 2, Each Task is listed in column R, the estimated cost for each task is displayed in column S.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘5A. Onsite observations worksheet.’ The slide begins with a table that shows data on assumptions about observations and definitions. The points listed next to the table are as follows: 1, This table is for calculations only. 2, Values in the green cells can be adjusted based on current study needs or details. 3, Yellow cells indicate user input that has been entered in the Cost Factors Table. 4, Values in the grey cells are calculated based on input in green and yellow cells.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Quick Reference Guide: Epidemiological Study Costing Tool

The slide is titled ‘6. Epidemiological Study Costing Tool: Quick Reference Guide.’

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide shows an overview of the presentation. The five points listed in the slide are as follows: This document serves as a quick reference guide for the use of the Epidemiological Study Costing Tool; Each slide gives the Excel spreadsheet and relevant section with a brief description and factors that affect costs; Green cells indicate fields that are inputtable by the user: 6; Yellow cells indicate fields that are calculated based off inputtable fields: 0; Grey cells indicate fields that are locked with predetermined values: 4.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Epidemiological Study Costing Tool: Job Role Table.’ The slide shows a table from columns L to R. The column headers are role, responsibilities, annual average salary or hourly wage, total work hours in a year, unloaded hourly rate, multiplier or discount, and fully loaded hourly rate. The roles listed in the table are project director, project supervisor, project administration, project associate or team, and data processing team.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Job Role Definitions.’ The points listed under the title are as follows: 1, Primary input values for the user are the Average Annual Salary (Column N), and the Multiplier or Discount (Column Q). These values will be specific to the organization carrying out the study. 2, Column Definitions: Role: the specific job role and associated responsibilities; Average Annual Salary: The total base salary for the role listed. Does not include fringe benefits or other added labor costs; Total Work Hours in a year: default value is 2,080, assuming a 40-hour work week, and 52 weeks per year; Unloaded Hourly Rate: Annual Salary divided by the number of work hours per year; Multiplier or Discount: Rate to include fringe benefits and other relevant labor-related costs; Fully Loaded Hourly Rate: total hourly rate for the role including all relevant labor costs. This is the rate used in the Task Table calculations.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Design and Development.’ The slide begins with the table from columns A to J. The column headers are task, time in hours, estimated overall cost, and unit cost. The points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on the user input from other tables (i.e., Job Role Table and Cost Factors Table). 2, Each Study Design and Development task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to G. 3, The labor hours are fixed and will not change based on variables that are input. 4, Estimated total costs are based on the total cost of labor and O D Cs calculated in columns C to G.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Study Planning.’ The slide shows a table from columns A to J. The table shows data on study planning and the total labor hours per task. The three points listed under the table are as follows: 1, Each Study Planning Task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to G. 2, The labor hours are fixed and will not change based on variables that are input. 3, Estimated total costs are based on the total cost of labor calculated in columns C to G.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Task Table: Data Analysis and Reporting.’ The slide begins with a table from columns A to J. The table shows data on data analysis and reporting and total labor hours per task. The points listed below the table are as follows: 1, The task table is designed to automatically calculate values based on the user input from other tables (i.e., Job Role Table and Cost Factors Table). 2, Each task is listed in column A and the estimated labor hours for each task are displayed by job role in columns C to G. 3, Estimated total costs are based on the total cost of labor calculated in columns C to G.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table.’ The slide begins with a table from columns L to P. The column headers are cost factors, notes, fillable fields, calculations, and notes, Column N and O show numerical data.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Cost Factors Table.’ The points listed under the title are as follows: 1, These values are all based on user input and will be used to feed into other formulas to calculate total costs. 2, Input relevant information into column N to reflect the cost of databases and relevant supplies (Example, software). 3, Column O provides additional information regarding assumptions for these inputs or additional notes.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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The slide is titled ‘Epidemiological Study Costing Tool: Cost Breakdown.’ The slide shows a table with columns L and M showing data on cost breakdown and total for this study. The points listed below the table are as follows: 1, This table provides the labor costs and nonlabor expenses for each task, as well as the total cost for the study, based on user input from other tables (i.e., Job Role Table and Cost Factors Table). 2, The values presented in this table are not editable and are based on all prior assumptions and values input by the user.

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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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Suggested Citation: "Appendix B Quick Reference Guide for Costing Tool." National Academies of Sciences, Engineering, and Medicine. 2025. Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts. Washington, DC: The National Academies Press. doi: 10.17226/29155.
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