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Traffic safety public awareness and education efforts are two countermeasures that traffic safety professionals, including those working at state highway safety offices (SHSOs), employ to improve roadway user safety. These efforts are intended to share messaging that will raise awareness of dangerous roadway behaviors, increase knowledge of the impact of these behaviors and safer alternatives, change attitudes about both those behaviors and the alternatives, and ultimately, change those behaviors.

BTSCRP Research Report 14: Evaluating Traffic Safety Campaigns: A Guide, from TRB's Behavioral Traffic Safety Cooperative Research Program, provides insights into current practices for measuring the effectiveness of behavioral-based traffic safety campaigns. It also presents a framework for evaluating traffic safety campaigns, with the goal of designing and conducting future campaigns to more effectively promote safer road user behaviors.

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152 pages · 8.5 x 11 · paperback
ISBN Paperback: 0-309-99370-9
ISBN Ebook: 0-309-99371-7
DOI: https://doi.org/10.17226/29154

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National Academies of Sciences, Engineering, and Medicine. 2025. Evaluating Traffic Safety Campaigns: A Guide. Washington, DC: The National Academies Press.

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Evaluating Traffic Safety Campaigns: A Guide (2025)

Chapter: 7 Epidemiological Studies

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Suggested citation

My Academies

Evaluating Traffic Safety Campaigns: A Guide (2025)

Chapter: 7 Epidemiological Studies