Consumers are increasingly interested in knowing where their food comes from. At the same time, they are inundated with messages about food, some of which may contain misinformation and perpetuate misconceptions about food production, creating a gap in trust. A virtual workshop will explore the bidirectional communication between the producers of food and consumers. Speakers will address approaches to both communicating to the public about current and emerging agricultural practices and technologies and also ways to communicate information from researchers and consumers about diet, nutrition, and health needs back to food producers.